Artists and The Branding of Cool
While it is often difficult to pinpoint the origin of cool, those able to both recognize and determine some thing’s “coolness” will ultimately separate themselves from the competition.
Pandora and Brands Team Up With Promoted Stations Feature
Brands now have the opportunity to share their musical tastes with Pandora’s user base. The music recommendation platform announced Monday they are beta testing an innovative ad unit, hoping to ramp up total advertising revenue. They’re calling this new format “Promoted Stations.” Native ads address a massive opportunity for consumers...
B&O Play and Mew Announce Partnership at New Music Seminar
The renowned audio and television manufacturer Bang & Olufsen and the critically acclaimed Danish band Mew teamed up at New Music Seminar to announce The Sensory Spaces mobile app as part of B&O’s global campaign. Henrik Taudorf Lorensen, Corporate Vice President of B&O Play, premiered a teaser video to the...
BMI Partners With Creative Week for Inaugural AMP Awards
There’s no better time than Creative Week in New York City – when advertising, design and digital media converge with the arts – for Broadcast Music, Inc. (BMI) to drive home its recently launched corporate positioning campaign focused on its leadership, heritage and innovation within the music industry. On Tuesday (May 7th), BMI presented at...