Tag: Brand Marketing

Artists and The Branding of Cool

Artists and The Branding of Cool

Written by on June 2, 2014 in Movements, News with 0 Comments

While it is often difficult to pinpoint the origin of cool, those able to both recognize and determine some thing’s “coolness” will ultimately separate themselves from the competition.

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Pandora and Brands Team Up With Promoted Stations Feature

Pandora and Brands Team Up With Promoted Stations Feature

Written by on May 6, 2014 in News, Partners with 0 Comments

Brands now have the opportunity to share their musical tastes with Pandora’s user base. The music recommendation platform announced Monday they are beta testing an innovative ad unit, hoping to ramp up total advertising revenue. They’re calling this new format “Promoted Stations.” Native ads address a massive opportunity for consumers and advertisers alike – how […]

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B&O Play and Mew Announce Partnership at New Music Seminar

Written by on June 11, 2013 in Announcements, News, Partners

The renowned audio and television manufacturer Bang & Olufsen and the critically acclaimed Danish band Mew teamed up at New Music Seminar to announce The Sensory Spaces mobile app as part of B&O’s global campaign. Henrik Taudorf Lorensen, Corporate Vice President of B&O Play, premiered a teaser video to the New Music Seminar crowd. The […]

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BMI Partners With Creative Week for Inaugural AMP Awards

BMI Partners With Creative Week for Inaugural AMP Awards

Written by on May 10, 2013 in News, Partners

There’s no better time than Creative Week in New York City – when advertising, design and digital media converge with the arts – for Broadcast Music, Inc. (BMI) to drive home its recently launched corporate positioning campaign focused on its leadership, heritage and innovation within the music industry. On Tuesday (May 7th), BMI presented at the inaugural Association of Music […]

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