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Here’s who will be speaking at #NMS15

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Frank Luby

Frank Luby   bio pic Players

Co-founder/CEO, Present Tense LLC

Frank Luby is co-founder and CEO of Present Tense LLC, a communications company dedicated to better business storytelling. Prior to launching Present Tense, he worked for 15 years as a management consultant, recommending pricing strategies for some of the worlds most iconic brands. He has had commentaries on the value of music published in The Wall Street Journal, Billboard, and Harvard Business School Working Knowledge. He has also been widely cited in the media on the topics of music value and music pricing.

In the pre-internet age, Frank worked for 8 years as a rock and blues music reviewer for weekly and daily newspapers in Chicago, Cleveland, and Boston.Frank co-authored the book Manage for Profit, Not for Market Share (Harvard Business School Press, 2006) and the short ebook, 10/10: How to write business content that is memorable and effective (Present Tense LLC, 2014). He is currently writing a book based on his personal interviews with blues music legends and the

artists they inspired.

www.presenttensellc.com

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