2012 Schedule
New Music Seminar Schedule
June 17 – 19, 2012
(as of June 15, 2012)
Schedule subject to change.
Check back regularly for updates on additional Conductors and Players being added.
Sunday, June 17, 2012
Webster Hall
125 East 11th Street
New York, NY 10003
(212) 353-1600 Phone
125 East 11th Street
New York, NY 10003
(212) 353-1600 Phone
2:00 pm:
Registration Opens
3:30 pm – 4:45 pm:
Songwriters Hall Of Fame Presents; Songwriters-in-the-Round (Studio)
Conductor: Desmond Child, Songwriter, Producer & Artist
Players: Eric Bazilian, Songwriter & Artist, Claude Kelly, Songwriter, Jodi Marr, Songwriter
Players: Eric Bazilian, Songwriter & Artist, Claude Kelly, Songwriter, Jodi Marr, Songwriter
4:45 pm – 5:15 pm:
Songwriters Hall of Fame Abe Olman Award and Buddy Holly Prize Winners announced (Studio)
5:30 pm – 5:45 pm:
Welcome by Tom Silverman, Executive Director, New Music Seminar and Founder, Tommy Boy (Grand Ballroom)
5:45 pm – 7:00 pm:
Producer’s Movement: Producing Music For a Connected Society (Grand Ballroom)
With all the changes over the past 15 years in technology, recording techniques, social media and shorter attention spans from listeners, how has producing songs changed and continued to change, and how can an artist differentiate themselves when everyone has access to the same tools in a connected mash-up world?
With all the changes over the past 15 years in technology, recording techniques, social media and shorter attention spans from listeners, how has producing songs changed and continued to change, and how can an artist differentiate themselves when everyone has access to the same tools in a connected mash-up world?
Conductor: Joie Manda, President, Def Jam
Players: Benny Blanco, Producer, Just Blaze, Producer, DJ & Songwriter, Luke Ebbin, Producer & Songwriter, David Kahne, Producer, Composer, Arranger & Engineer
Players: Benny Blanco, Producer, Just Blaze, Producer, DJ & Songwriter, Luke Ebbin, Producer & Songwriter, David Kahne, Producer, Composer, Arranger & Engineer
7:00 pm
Bar Opens; Opening Night Party begins (Grand Ballroom)
7:00 pm – 9:00 pm:
Red Carpet
Mira Stroika
The Fiery Sensations & Samantha Slithers to perform before and after their set outside at Red Carpet
Mira Stroika
The Fiery Sensations & Samantha Slithers to perform before and after their set outside at Red Carpet
7:00 pm – 8:00 pm:
NMS Opening Night Cocktail Reception
Network and meet your next Business Partners.
Network and meet your next Business Partners.
8:00 pm – Midnight:
New Music Seminar Opening Night Party. Cabo Wabo VIP Bar open only to delegates. Private Event for NMS Badge Holders, Invited Guests, & RSVP’s(Balcony)
MC/Host: Jonathan Clarke, On Air Personality Q104, Clear Channel Media + Entertainment
6:30 pm
7:15 pm
DJ Andy Rourke (of The Smiths)
7:45 pm
The Fiery Sensations
8:00 pm
Alek Sandar and Yozmit
8:20 pm
Diane Birch
8:45 pm
Evan Shinners
9:05 pm
The Pierces
9:40 pm
Hoodie Allen
10:15 pm
10:45 pm
DJ Andy Rourke (of The Smiths)
The NMS Opening Night Party is only open to NMS Delegates and their guests and not open to the public.
Drinks generously provided by AriZona Beverages, the official Beverage of NMS.
Cabo Wabo is the official Tequila of the NMS Opening Night Party. Remember to drink responsibly.
Pabst Blue Ribbon is the official Beer of the NMS Opening Night Party. Remember to drink responsibly.
Monday, June 18, 2012
Webster Hall
125 East 11th Street
New York, NY 10003
(212) 353-1600 Phone
125 East 11th Street
New York, NY 10003
(212) 353-1600 Phone
8:00 am:
Registration Opens
9:00 am – 9:30 am:
Opening Remarks (Grand Ballroom): Tom Silverman, Executive Director, New Music Seminar and Founder/President, Tommy Boy Records and Michael J. Huppe, President, SoundExchange
10:00 am – 10:30 am:
Keynote (Grand Ballroom) Bob Pittman, CEO Clear Channel Media + Entertainment and Sean Parker, Executive General Partner, Founders Fund
10:30 – 11:45am
iHeartRadio Presents The New Music Seminar Crystal Ball Movement (Grand Ballroom)
Music Business Visionaries Predict the Future
Music Business Visionaries Predict the Future
Conductor: Tyler Gray, Editorial Director, Fast Company
Players: Lyor Cohen, CEO of Recorded Music, Warner Music Group, Michael Green, Founder, The Collective, Kyambo “Hip Hop” Joshua, CEO, Hip Hop Since 1978, John Sykes, President, Clear Channel Entertainment Enterprises
Players: Lyor Cohen, CEO of Recorded Music, Warner Music Group, Michael Green, Founder, The Collective, Kyambo “Hip Hop” Joshua, CEO, Hip Hop Since 1978, John Sykes, President, Clear Channel Entertainment Enterprises
10:30 am – 11:45 am:
The Producers Workshop: The Power of the Mix (Marlin)
A Live Interactive Demonstration of How Mixers Transform Chaos into Order. Transformations Through the Mix Process. Featuring Legendary Mixers & Producers Bassy Bob Bockmann, Owner, MUZAPPS & Producer, Andy Wallace, Producer Mixer, Andy Wallace Productions, Ryan West, Mixing & Recording Engineer and Bob Ludwig, Mastering Engineer & President, Gateway Mastering.
A Live Interactive Demonstration of How Mixers Transform Chaos into Order. Transformations Through the Mix Process. Featuring Legendary Mixers & Producers Bassy Bob Bockmann, Owner, MUZAPPS & Producer, Andy Wallace, Producer Mixer, Andy Wallace Productions, Ryan West, Mixing & Recording Engineer and Bob Ludwig, Mastering Engineer & President, Gateway Mastering.
Players: Bassy Bob Brockmann, Owner, MUZAPPS & Producer, Bob Ludwig, Mastering Engineer & President, Gateway Mastering, Andy Wallace, Producer Mixer, Andy Wallace Productions, Ryan West, Mixing & Recording Engineer
10:30 am – 11:45 am:
Music Blogs (Studio):
Discovering the Best New Music
Discovering the Best New Music
Conductor: Bill Werde, Editorial Director, Billboard
Players: Christopher J. Kaskie, President, Pitchfork, Matthew Perpetua, Founder, Fluxblog, Daniel Petruzzi, President, Okayplayer, Anthony Volodkin, CEO, Hypemachine
Players: Christopher J. Kaskie, President, Pitchfork, Matthew Perpetua, Founder, Fluxblog, Daniel Petruzzi, President, Okayplayer, Anthony Volodkin, CEO, Hypemachine
11:45 am – 12:30 pm:
Visit the Partner’s Area on the Grand Ballroom balcony, Upper level at Webster Hall for discounts from major companies and services. Visit the SESAC/Gibson Lounge for free pizza and AriZona Beverages.
12:30 pm – 12:48 pm:
NMS Intensive (Grand Ballroom)
9 Strategies To Maximize Artist Revenues in the Age of Facebook and Spotify
9 Strategies To Maximize Artist Revenues in the Age of Facebook and Spotify
What does an artist need to do in 2012 to maximize their revenues? Tony van Veen shares nine top lessons he has learned running CD Baby and Disc Makers that every artist can easily implement to maximize gig sales, drive download purchases, optimize streaming music strategies and increase music sales revenues overnight.
Tony van Veen, CEO Disc Makers & CD Baby
12:30 pm – 12:48 pm:
NMS Intensive (Marlin)
Going Digital, Music’s 30 Year Journey
Going Digital, Music’s 30 Year Journey
What does an artist need to do in 2012 to maximize their revenues?
Ted Cohen, Managing Partner, TAG Strategic
1:00 pm – 2:15 pm:
BMI Presents The Songwriters Movement (Grand Ballroom)
Listen to Grammy-nominated songwriters demonstrate how they turned inspiration into hit songs.
Listen to Grammy-nominated songwriters demonstrate how they turned inspiration into hit songs.
Conductors: Peter Asher, Musician & Producer
Players: Desmond Child, Songwriter, Producer & Artist, Ammar Malik, Songwriter, Billy Mann, Songwriter, Producer & Music Executive Sandy Vee, Songwriter & Producer
Players: Desmond Child, Songwriter, Producer & Artist, Ammar Malik, Songwriter, Billy Mann, Songwriter, Producer & Music Executive Sandy Vee, Songwriter & Producer
1:00 pm – 2:15 pm
Breakthrough Trends in the New Music Business (Marlin)
Conductor: Jay Frank, Founder, CEO DigSin
Players: Bryan Calhoun, VP New Media & External Affairs, SoundExchange, Russ Crupnick, Senior VP & Senior Industry Analyst, NPD, Josh Friedlander, VP Strategic Data Analysis RIAA, Gregory Mead, Co-Founder, Musicmetric, Chris Muratore, VP Merchant Services and Emerging Growth, Nielsen Entertainment, Alex White, Co-Founder & CEO, Next Big Sound
Players: Bryan Calhoun, VP New Media & External Affairs, SoundExchange, Russ Crupnick, Senior VP & Senior Industry Analyst, NPD, Josh Friedlander, VP Strategic Data Analysis RIAA, Gregory Mead, Co-Founder, Musicmetric, Chris Muratore, VP Merchant Services and Emerging Growth, Nielsen Entertainment, Alex White, Co-Founder & CEO, Next Big Sound
1:00 pm – 2:15 pm:
Internet Radio (Studio): When Will Internet Radio Start Making Over-the-Air Dollars? (Studio)
Conductor: Kurt Hanson, Publisher, RAIN, CEO, AccuRadio
Players: Mike Agovino, Co-Founder & COO, Triton, Eyal Goldwerger, CEO, TargetSpot, Rusty Hodge, Founder and General Manager, Soma FM, Steven Kritzman, SVP Sales, Pandora, Carl J. Rohling, Esq., VP, Sales & Business Development, TuneIn Radio
Players: Mike Agovino, Co-Founder & COO, Triton, Eyal Goldwerger, CEO, TargetSpot, Rusty Hodge, Founder and General Manager, Soma FM, Steven Kritzman, SVP Sales, Pandora, Carl J. Rohling, Esq., VP, Sales & Business Development, TuneIn Radio
2:30 pm – 2:48 pm
NMS Intensive (Grand Ballroom)
Sell it. And Stream it. Give Fans the Choice to Listen and Own Your Music.
Sell it. And Stream it. Give Fans the Choice to Listen and Own Your Music.
The concept of “music ownership” has and will continue to go through iterations—but regular and certain access to “my music” remains extremely important to consumers. For different consumers there need to be different “ownership” options that are fair to both them and to artists. It is incumbent upon us to create viable access and pricing to meet the needs of different consumer groups. The function of collecting and owning has not gone away; what is changing is the form that ownership takes and no one form suits everyone. Get creative, get flexible and get used to experimenting and adjusting more often than ever before.
Adam Klein, President & CEO, eMusic
2:30 – 2:48 pm
NMS Intensive (Marlin)
Welcome to The New SoundExchange
Welcome to The New SoundExchange
The music industry continues to evolve – with consumer expectations driving the creation of new opportunities for recording artists, record labels and digital broadcasters. Today, consumers expect music access whenever and wherever they want, resulting in thousands of listening platforms designed to provide access through TVs, smartphones, cars, iPads, computers and more. As the industry continues to evolve, consumer demand will increasingly challenge the industry to consider music consumption not as a “buy” but an “access.” Both traditional and emerging broadcasters, artists and labels have endless opportunities to create new business models, as well as reach, interact and target both niche and broad audiences.
SoundExchange is at the center of this digital music industry evolution. This intensive will take a look at the organization’s role in helping define the future of the new music business.
SoundExchange is at the center of this digital music industry evolution. This intensive will take a look at the organization’s role in helping define the future of the new music business.
Michael J. Huppe, President, SoundExchange
2:30 pm – 2:48 pm
NMS Intensive (Studio)
Everything You Need to Forget About the Music Business
Everything You Need to Forget About the Music Business
An honest look at the marketplace for developing artists and an analysis of music business myth. Exploring where bad information comes from, how the media perpetuates it and most importantly low-cost and no-cost marketing and promotion techniques that work.
Rick Goetz, Owner, Musiciancoaching.com & Music Consultant
3:00 pm – 4:15 pm:
Music Labels The Businesses Formerly Known as “Record Companies” (Grand Ballroom); Sharing visions for the future of Music Labels and Expanding the Business Beyond Traditional Music Sales
Conductor: Amaechi Uzoigwe, Head of Content & Business Affairs, Official.fm
Players: Stephen Bryan, EVP Digital Strategy & Business Warner Music Group, Charles Caldas, CEO, Merlin, UK, Benjy Grinberg, President, Rostrum Music, Brett Gurewitz, Founder & CEO, Epitaph Records, Dennis Kooker, President, Global Digital Business and US Sales, Sony Music Entertainment, Martin Mills, Founder, Beggars Group, Patrick Moxey, President, Ultra Records, Jon Vanhala, SVP Digital & New Business, Island Def Jam, Motown/Universal Republic – Universal Music Group
Players: Stephen Bryan, EVP Digital Strategy & Business Warner Music Group, Charles Caldas, CEO, Merlin, UK, Benjy Grinberg, President, Rostrum Music, Brett Gurewitz, Founder & CEO, Epitaph Records, Dennis Kooker, President, Global Digital Business and US Sales, Sony Music Entertainment, Martin Mills, Founder, Beggars Group, Patrick Moxey, President, Ultra Records, Jon Vanhala, SVP Digital & New Business, Island Def Jam, Motown/Universal Republic – Universal Music Group
3:00 pm – 4:15 pm:
Online Radio Advertising, The New Frontier (Marlin): Online Radio is an Undervalued Medium. How Can Brands Take Advantage of the Unique Benefits of Digital Radio? What Works and What Doesn’t and How Do You Measure It?
Conductor: Tanzina Vega, Reporter, New York Times
Players: William Feinstein, President & Co-Owner, Planet Honda in Union, NJ, Robin Hall, SVP Macy’s Parade & Entertainment Group, Eric Johnson, Executive Producer, of Music and Creative Integration, DDB Chicago, Dave Rosner, Executive Vice President, Director, Innovations, Initiative U.S., Ritu Trivedi, Senior Vice President, Director of Digital Strategy & Partnerships, MediaVest USA
Players: William Feinstein, President & Co-Owner, Planet Honda in Union, NJ, Robin Hall, SVP Macy’s Parade & Entertainment Group, Eric Johnson, Executive Producer, of Music and Creative Integration, DDB Chicago, Dave Rosner, Executive Vice President, Director, Innovations, Initiative U.S., Ritu Trivedi, Senior Vice President, Director of Digital Strategy & Partnerships, MediaVest USA
3:00 pm – 3:36 pm:
NMS Intensive (Studio)
7 Habits of Highly Effective YouTubers Actionable tactics to step up your YouTube game immediately: YouTube has revolutionized the way music reaches the masses. The accessibility of the YouTube platform, the sharability of YouTube videos, and now the unique advertising opportunities that allow us to get in front of potential target audiences (and even generate some revenue), make it the ideal place for musicians to promote music and for fans to discover new artists and old favorites. In this fast-paced presentation, YouTube expert and agency pro Julie Perry will discuss not only why its critical for musicians and record labels to setup and optimize a YouTube channel, but how to begin using the YouTube platform to gain awareness, build an audience and even generate sales and revenue. You will leave this presentation with a list of 10 action items you can apply right away to promote your music on YouTube and build your audience.
7 Habits of Highly Effective YouTubers Actionable tactics to step up your YouTube game immediately: YouTube has revolutionized the way music reaches the masses. The accessibility of the YouTube platform, the sharability of YouTube videos, and now the unique advertising opportunities that allow us to get in front of potential target audiences (and even generate some revenue), make it the ideal place for musicians to promote music and for fans to discover new artists and old favorites. In this fast-paced presentation, YouTube expert and agency pro Julie Perry will discuss not only why its critical for musicians and record labels to setup and optimize a YouTube channel, but how to begin using the YouTube platform to gain awareness, build an audience and even generate sales and revenue. You will leave this presentation with a list of 10 action items you can apply right away to promote your music on YouTube and build your audience.
Julie Perry, VP, Social Media Director, BLASTmedia
3:38 pm – 3:56 pm:
NMS Intensive (Studio)
Lessons From Hippy Fiasco,
Lessons From Hippy Fiasco,
Singer-songwriter Nathan Moore went on a four-month tour of America last summer, webcasting the journey 24/7 on his website hippyfiasco.com. He spontaneously booked gigs along the way and wrote an album of songs with the fans who watched him hosting the shows and submitting the lyrics. He then recorded and produced “Hippy Fiasco Rides Again,” encouraging fans and other musicians to send in tracks while webcasting the entire process 24/7. His experiment has manifested a modern day example of what is possible when you combine raw talent, technology and community to make an ever-lasting direct connection with your fan base, in real time.
Andy Gadiel, CEO/Founder Jambase
3:58 pm – 4:16 pm:
NMS Intensive (Studio)
How to Harness the Power of You
How to Harness the Power of You
Liz Leahy will discuss all the ways a music artist must harness their power in order to make it work for them, so they can be in control of all facets of their brand. The good news about being a creative artist is that it is really all about you. It’s not about taking on a huge amount of work or becoming an expert. It’s about wanting to participate in all the areas that comprise your artistry. This builds fan loyalty and encouragement, but will also pique the interest of people who will want to work with someone who has their shit together. You as the music artist, You as the entrepreneur, You as the person that engages fans, You as the creative marketer, You as a graphic artist, You as a copywriter, You as an online presence.
Liz Leahy, CEO & Founder, Section 101
4:30 pm – 4:48 pm:
NMS Intensive (Studio)
Super Fan Experience Lab
Super Fan Experience Lab
Most Intensives reinterpret past events, but this interactive event will have you help shape an in-person super-fan experience taking place nearby, after the panel that evening. Join Funzalo Record artist Brian Lopez, co-founders of HugeFan, experience market advisor Jonathon Perrelli and DIY-PR goddess Ariel Hyatt for a fast moving Q&A that explores the nature of super fans, their power to distribute your brand, and the wisdom that you, dear fan experts and enthusiasts, bring to the room. Microphones on! Optional homework: review Brian’s experience at http://bit.ly/BrianLopez_HugeFan and bring your thoughts and notes to the Studio to discuss what’s possible in the new experience economy.
Chris MacDonald, Founder & CEO, HugeFan
4:30 pm – 4:48 pm:
NMS Intensive (Grand Ballroom)
Kickstarter: Amanda Palmer’s Kickstarter Million and What We Can Learn From It
Kickstarter: Amanda Palmer’s Kickstarter Million and What We Can Learn From It
Amanda Palmer recently became the first musician to raise more than a million dollars on Kickstarter. How did it happen? Transparency, individualism, and audience participation. Join Kickstarter cofounder Yancey Strickler as he details what we can learn from Amanda’s project as well as the more than 7,000 successfully funded music projects on Kickstarter.
Yancey Strickler, Co-Founder, Kickstarter
4:30 pm – 4:48 pm:
The Webcam in Your Future (Marlin)
NMS Intensive
NMS Intensive
This Intensive explores why large-scale online video chat events may be the next frontier to engaging your fans, building a community and developing new artist revenue streams. New technologies now enable you to create a VIP backstage experience online. Video chat release parties, meet and greats, premiers and live from the studio previews are just some of the new types of online experiences being pioneered. Explore what happens when the velvet rope moves online.
Steve Gottlieb, Founder & CEO, Shindig
5:00 pm – 6:15 pm:
The Gods of Radio: Going Beyond Simulcasting (Grand Ballroom): Terrestrial and Digital Radio Working Together to Maximize Results From Both Media
Conductor: Ben Berkman, A&M Octone, Sean Ross, Executive Editor Radio-Info.com, VP Music & Programming, Edison Research
Players: Cat Collins, Rhythmic CHR Brand Manager and Program Director of KYLD-FM and KIOI-FM San Francisco, Clear Channel Media + Entertainment, Ebro Darden,Program Director, [Hot 97] New York, Emmis Communications, Skip Dillard, Operations Manager WBLS/WLIB New York, Inner City Broadcasting Corporation, Rick Gillette, Program Director, WXRK-FM (92.3 Now) New York, Brad Hardin, SVP of Programming and Rock and Alternative Brand Manager, Clear Channel Media + Entertainment, John Ivey, SVP of Programming CHR Brand Manager, Clear Channel Media + Entertainment and Program Director KIIS-FM and KHHT-FM Los Angeles, Rob Miller, Mainstream AC Format Brand Coordinator and Program Director of WKTU-FM New York, Clear Channel Media + Entertainment, Julie Pilat, Program Director, KYSR and Musical Director of KIIS-FM Los Angeles, Clear Channel Media + Entertainment, Doc Wynter, Urban Brand Manager and VP of Urban Programming, Clear Channel Media + Entertainment
Players: Cat Collins, Rhythmic CHR Brand Manager and Program Director of KYLD-FM and KIOI-FM San Francisco, Clear Channel Media + Entertainment, Ebro Darden,Program Director, [Hot 97] New York, Emmis Communications, Skip Dillard, Operations Manager WBLS/WLIB New York, Inner City Broadcasting Corporation, Rick Gillette, Program Director, WXRK-FM (92.3 Now) New York, Brad Hardin, SVP of Programming and Rock and Alternative Brand Manager, Clear Channel Media + Entertainment, John Ivey, SVP of Programming CHR Brand Manager, Clear Channel Media + Entertainment and Program Director KIIS-FM and KHHT-FM Los Angeles, Rob Miller, Mainstream AC Format Brand Coordinator and Program Director of WKTU-FM New York, Clear Channel Media + Entertainment, Julie Pilat, Program Director, KYSR and Musical Director of KIIS-FM Los Angeles, Clear Channel Media + Entertainment, Doc Wynter, Urban Brand Manager and VP of Urban Programming, Clear Channel Media + Entertainment
5:00 pm – 6:15 pm
Publishing Movement (Marlin): New Revenues Come with New Challenges in the Digital Era
Conductor: Susan Butler, Executive Editor, Music Confidential
Players: Justin Kalifowitz, President, Downtown Music & Co-founder, Songtrust, Laurent Hubert, President, Creative and Marketing-North America, BMG Chrysalis, Lawrence Mestel, Partner & CEO, Primary Wave Music Publishing, Richard Stumpf, President, Imagem Music USA
Players: Justin Kalifowitz, President, Downtown Music & Co-founder, Songtrust, Laurent Hubert, President, Creative and Marketing-North America, BMG Chrysalis, Lawrence Mestel, Partner & CEO, Primary Wave Music Publishing, Richard Stumpf, President, Imagem Music USA
5:00 pm – 6:15 pm
Music Sales in the New Era (Studio): The Inquisition on Music Acquisition
Conductor: Dominic Pandiscia, Executive Vice President Commercial and Revenue Development, EMI Music North America
Players: Matt Adell, CEO, Beatport, Steve Boom, VP, Digital Music, Amazon, Christina Calio, Relationships & Strategy, Business Development, Microsoft, David Chesky, Co-Founder & CEO, HDtracks, Adam Klein, President & CEO, eMusic, Michael Kurtz, Co-founder, Record Store Day, Vickie Nauman, President, 7digital North America
Players: Matt Adell, CEO, Beatport, Steve Boom, VP, Digital Music, Amazon, Christina Calio, Relationships & Strategy, Business Development, Microsoft, David Chesky, Co-Founder & CEO, HDtracks, Adam Klein, President & CEO, eMusic, Michael Kurtz, Co-founder, Record Store Day, Vickie Nauman, President, 7digital North America
6:00 pm – 7:30 pm:
Website Demolition Derby Presented by Bandzoogle and Folk Alliance International at The Living Room in Googie’s Lounge (154 Ludlow Street New York, NY 10002)
Our panel of experts will do live reviews of audience members’ websites and advise them on their online presence. We have instructed them to be honest and ruthless.
David Dufresne, Bandzoogle, Dave Cool, Bandzoogle, Ariel Hyatt, Cyber PR, Benji Rogers, Pledge Music, Emily White, Whitesmith Entertainment / Readymade Records
6:30 pm – 7:30 pm:
SoundExchange Mixer (Marlin)
8:00 pm:
The NMS New York Music Festival begins
Visit the Village PourHouse, the Official Schmoozing bar for NMS 2012 across the street from Webster Hall. Show them your NMS badge for drink and food specials all day long! (64 Third Avenue)
Tuesday, June 19, 2012
Webster Hall
125 East 11th Street
New York, NY 10003
(212) 353-1600 Phone
125 East 11th Street
New York, NY 10003
(212) 353-1600 Phone
9:00 am:
Registration Opens
10:15 am:
Gibson Guitar Giveaway: All NMS Delegates are registered to win. Must be present! (Grand Ballroom)
10:30 am – 11:45 am:
Live Performance Workshop: Making the Band (GRand Ballroom) See a ‘live’ music producer transform a band right in front of your eyes and learn the tricks and tips both in terms of musical arrangements and visually for a successful live show”. Tom Jackson has a band perform and then takes their performance apart and puts it back together to maximize the impact of their live show.
Artist: Mitchell Grey
Website: http://www.mitchellgreymusic.com/
10:30 am – 11:45 am:
The Social Media Movement (Marlin)
Conductor: Ian Rogers, CEO & Founder, Top Spin Media
Players: Ime Archibong, Platform Partnerships Manager, Facebook, Cameo Carlson, Head of Digital Business Development, Borman Entertainment, Michael Doernberg, CEO & Founder, ReverbNation, Julien Mittleberg, Co-founder of Cellfish, Julie Perry, VP, Social Media Director, BLASTmedia, J Sider, CEO, BandPage, Jordan Walker, US Label & Artist Relations, Spotify
Players: Ime Archibong, Platform Partnerships Manager, Facebook, Cameo Carlson, Head of Digital Business Development, Borman Entertainment, Michael Doernberg, CEO & Founder, ReverbNation, Julien Mittleberg, Co-founder of Cellfish, Julie Perry, VP, Social Media Director, BLASTmedia, J Sider, CEO, BandPage, Jordan Walker, US Label & Artist Relations, Spotify
10:30 am – 10:48 am:
NMS Intensives (Studio)
Google Bubble
Google Bubble
Imagine a day in the not too distant future when Google stock drops from $600 to $60. How will that impact the music space and entertainment in general? The impact the free model has had on entertainment is only the tip of the iceberg when compared to how it’s effecting the global and U.S. economy in general. Moses Avalon, author and one of the nation’s leading litigation consultants/music industry experts, delivers some empowering facts for those making the transition to media’s digital age with a frightening forecast for those who have invested heavily into the strategy of “free.”
Moses Avalon, Producer, Engineer & Author
10:50 am – 11:08 am:
NMS Intensives (Studio)
Power of the Passives
Power of the Passives
Some say there are only 200 million music buyers in the world. That leaves 5.8 billion people who don’t ever buy music. Who are these people? What can we learn about the passives that can help the music business learn how to monetize them?
Russ Crupnick, Senior Vice President, Industry Analyst, NPD
11:10 am – 11:28 am:
NMS Intensive (Marlin)
The Next Frontier – Changing The Way Merchandise Is Design And Sold
The Next Frontier – Changing The Way Merchandise Is Design And Sold
For over 40 years, the music industry has been evolving in every way imaginable. Finally, innovation is revolutionizing the merchandise business. By harnessing the power of crowdsourcing and fan engagement, bands and merchandise companies can offer custom products to music fans who weren’t traditionally going to concerts or making purchases on the band’s website. For the last decade, Sean has been a pioneer in the DIY music industry (working with Ani DiFranco and other musicians who own their own labels) as well as an instrumental figure in the rise of music festivals across the United States.
Sean O’Connell, Founder & CEO, Creative Allies
11:30 am – 11:48 am:
NMS Intensive (Studio)
Lessons from the Unsuccessful
Lessons from the Unsuccessful
Education. Practice. Connections. Access to resources. We might be able to identify some of the common characteristics of successful musicians, but what about those who spend all their time doing music but make very little money? What resources are they lacking? Drawing on data from the Artist Revenue Streams Project, we will look at the profiles of musicians who have made significant investments of time and money in their careers but report low wages or declines in revenue. Are those differences a reflection of individual characteristics or external, market-driven factors?
Kristin Thomson, Co-Director, Artist Revenue Streams Project, Future of Music Coalition
11:45 am – 1:00 pm:
Meet the Authors (Grand Ballroom)
Moses Avalon: 100 Answers to 50 Questions on the Record Business and Confessions of a Record Producer
Martin Atkins: Welcome to the Music Business You’re Fucked and Tour Smart
Hank Bordowitz: Dirty Little Secrets of the Music Business: Why So Much Music You Hear Sucks and Turning Points in Rock and Roll among many Artist Biographies
Spencer Drate and Judith Salavetz: 500 45′s
Jay Frank: Hack Your Hit and Future Hit.DNA
Tom Jackson: OnStage Success and Music Methods All Roads Lead to the Stage
Stephen Marcone: Managing Your Band
Bob Tulipan: Rockin’ in the New World
Moses Avalon: 100 Answers to 50 Questions on the Music Business and Confessions of a Record Producer, Martin Atkins: Welcome to the Music Business You’re Fucked and Tour Smart, Hank Bordowitz: Dirty Little Secrets of the Record Business: Why So Much Music You Hear Sucks and Turning Points in Rock and Roll among many Artist Biographies, Spencer Drate and Judith Salavetz: 500 45′s and Grammy Nominated for album packaging, Jay Frank: Hack Your Hit, Tom Jackson: OnStage Success, Stephen Marcone: Managing Your Band, Bob Tulipan: Rockin in the New World
11:45 am – 12:30 pm:
Visit the Partner’s Area on the Grand Ballroom balcony, Upper level at Webster Hall for discounts from major companies and services. Visit the SESAC/Gibson Lounge for free pizza and AriZona Beverages.
12:30 pm – 12:48 pm
NMS Intensive (Grand Ballroom)
How Do You Start a Buzz?
How Do You Start a Buzz?
Unless you’ve been living under a rock, you’ve probably read something about the science behind why some songs, books or videos break through while others don’t. It’s all about momentum or “buzz.” But how do you position yourself to gather momentum in the first place? And how do you get it started and keep it going? Come see what all the buzz is really about, as we present insights from our observations of more than 2 million bands from all walks of life. We’ll also provide an exclusive sneak peek at a new tool we’ve developed specifically to generate buzz for emerging artists
Jed Carlson, President, ReverbNation
12:30 pm – 12:48 pm
NMS Intensive (Marlin)
Breathing Life into the Industry: From $7 Billion to $14 Billion and Beyond
Breathing Life into the Industry: From $7 Billion to $14 Billion and Beyond
You know the results you’re after: increase your artist’s share of the fan’s wallet; attract and increase fan loyalty to secure a legendary music career; continually bring in new fans; align your organization under common goals to adapt to the ever-changing music industry. But how do you do it? How do you know what will work, and how do you gain key fan insights to increase market share?
Reggie Barriero, Founder, The Artist Brand
12:30 pm – 12:48 pm
NMS Intensive (Studio)
The Hitchhiker’s Guide to Music Licensing: A Transformative Leap Forward
The Hitchhiker’s Guide to Music Licensing: A Transformative Leap Forward
Philippe Perreaux, CEO, Rightclearing, Tamara Conniff, Music Industry Journalist, Former Editor of Billboard
1:00 pm – 2:15 pm:
The Manager’s Movement (Grand Ballroom): Managing Fans and Not Just Artists for Maximum Return
Players: Mathieu Drouin, Co-Founder, Crystal Math Management
Conductor: Allen Kovac, CEO, 10th Street Entertainment, Dan Kruchkow, Head of Marketing/Digital Strategy, Crush Management, Chris Lighty, CEO, Violator Management, Doc McGhee, CEO, McGhee Entertainment, Ash Pournouri, At Night Management
Conductor: Allen Kovac, CEO, 10th Street Entertainment, Dan Kruchkow, Head of Marketing/Digital Strategy, Crush Management, Chris Lighty, CEO, Violator Management, Doc McGhee, CEO, McGhee Entertainment, Ash Pournouri, At Night Management
1:00 pm – 2:15 pm:
Video Innovators (Marlin): Big YouTube Hit Makers Talk about the Art and Science of Making Successful YouTube Videos
Conductor: Jeremy Welt, Head of Marketing, Maker Studios
Players: Noah Guthrie, Singer/Songwriter, Vivien Lewit, Director, YouTube Google, Partner Content, EpicLloyd, Artist, Mike Tompkins, Artist, Tyler Ward, Artist, Ian Wolfson, Owner Rex Arrow Films
Players: Noah Guthrie, Singer/Songwriter, Vivien Lewit, Director, YouTube Google, Partner Content, EpicLloyd, Artist, Mike Tompkins, Artist, Tyler Ward, Artist, Ian Wolfson, Owner Rex Arrow Films
1:00 pm – 2:15 pm:
SESAC Presents; The Songwriter Workshop (Studio):
Songwriters talk about writing hits: where they get ideas, how they get their gigs, who they write with, how they prepare, what they listen to, where they write (and record), quality of demos and what takes place during a writing session. They will also talk about who makes up their “team.” Come with your questions.
Songwriters talk about writing hits: where they get ideas, how they get their gigs, who they write with, how they prepare, what they listen to, where they write (and record), quality of demos and what takes place during a writing session. They will also talk about who makes up their “team.” Come with your questions.
Conductor: Linda Lorence-Critelli, VP Writer Publisher Relations, SESAC
Players: Just Blaze, Producer, DJ & Songwriter, Angela Hunte, Songwriter, Jacob Luttrell, Songwriter, Songwriter, Michèle Vice-Maslin, Songwriter
Players: Just Blaze, Producer, DJ & Songwriter, Angela Hunte, Songwriter, Jacob Luttrell, Songwriter, Songwriter, Michèle Vice-Maslin, Songwriter
2:30 pm – 2:48 pm:
NMS Intensive (Grand Ballroom)
Empower Your Tribe: How to Mobilize Your Fans for Opportunity & Exposure
Empower Your Tribe: How to Mobilize Your Fans for Opportunity & Exposure
Talent and drive may be the foundation for having a career in music but it’s the fans who enable success. Learn how to empower your community of true believers to help you achieve career sustaining revenue, quantum event opportunities and a shot at the national spotlight.
NMS Intensive (Marlin)
Welcome to the Music Business…. You’re Fucked,
Truth and humor combine to make an unforgettable 18 minutes as Martin talks about the larger issues of the music (or any) business and surviving in it – ‘use social media with Japanese table manners’ “no-one cares more than you” ‘free is the new black” “get the fuck out of bed” and, wonderfully ‘you’re FUCKED” bring kleenex – there will be tears – and muffins.
Martin Atkins, CEO Invisible Records and Author of Tour Smart and Welcome to the Music Business, You’re Fucked, Ben Campbell, CEO, Ourstage
3:00 pm – 4:15 pm:
“Music Xray Presents The A&R Movement” (Grand Ballroom): Top A&R executives discuss the latest trends, and when & what Makes them sign artists in today’s marketplace. This Movement will also review the Top 3 Artists from the NMS “Artist on the Verge Project,” where the winner, as voted upon by the delegates attending NMS, will win $150,000+ in marketing, promotion, musical equipment and services.
Conductor: Ron Fair, Ron Fair Music/Irving Azoff/Frontline Management
Players: Josh Deutsch, CEO & Chairman, Downtown Records, Peter Edge, President & CEO, RCA Records, Steve Greenberg, Founder/CEO, S-Curve Records, Craig Kallman, Chairman & CEO, Atlantic Records, Avery Lipman, Co-President & COO, Universal Republic Records, Monte Lipman, President & CEO, Universal Republic Records, Darius Van Arman, Co-Owner, Dead Oceans, Jagjaguwar and Secretly Canadian
Players: Josh Deutsch, CEO & Chairman, Downtown Records, Peter Edge, President & CEO, RCA Records, Steve Greenberg, Founder/CEO, S-Curve Records, Craig Kallman, Chairman & CEO, Atlantic Records, Avery Lipman, Co-President & COO, Universal Republic Records, Monte Lipman, President & CEO, Universal Republic Records, Darius Van Arman, Co-Owner, Dead Oceans, Jagjaguwar and Secretly Canadian
3:00 pm – 4:15 pm:
Booking Agency Movement: The Real Career Builders; (Marlin) Agents discuss how they are finding and breaking artists through touring, with or without label support.
Conductor: Mark Kates, CEO, Fenway Recordings
Players: Boche Billions, President, The Billions Corporation, Marty Diamond, Head of East Coast Music, Paradigm, Kristopher Krajewski, President & Owner, Bond Music Group, Dave Shapiro, Agent, The Agency Group, Robin Taylor, Owner, Inland Empire Touring, Buck Williams, Owner, PGA
Players: Boche Billions, President, The Billions Corporation, Marty Diamond, Head of East Coast Music, Paradigm, Kristopher Krajewski, President & Owner, Bond Music Group, Dave Shapiro, Agent, The Agency Group, Robin Taylor, Owner, Inland Empire Touring, Buck Williams, Owner, PGA
3:00 pm – 4:15 pm:
Can Music Break On Digital Radio? (Studio) As digital radio approaches 20% of all radio listening, how can labels and artists use the medium to break music?
Conductor: Ariel Hyatt CEO & Founder Ariel Publicity & Allen Kovac, CEO, 10th Street Entertainment
Players: Heidi Browning, SVP Sales & Planning, Pandora, Zena Burns, VP Digital Programming Platforms, Clear Channel Media + Entertainment, David J. Del Beccaro, President & CEO, Music Choice, David Goodman, President, CBS Interactive Music Group, Kurt Hanson, Publisher RAIN, CEO, AccuRadio
Players: Heidi Browning, SVP Sales & Planning, Pandora, Zena Burns, VP Digital Programming Platforms, Clear Channel Media + Entertainment, David J. Del Beccaro, President & CEO, Music Choice, David Goodman, President, CBS Interactive Music Group, Kurt Hanson, Publisher RAIN, CEO, AccuRadio
4:30 pm – 4:48 pm:
NMS Intensive (Grand Ballroom)
Pandora and the Era of Personalized Radio
Pandora and the Era of Personalized Radio
NMS Intensive (Marlin)The Spotify Toolkit
Spotify takes the traditional rights holder and retailer relationship to a bold new level with a set of marketing tools that brings music to fans around the world. Spotify is a platform that powers music marketing delivering high impact direct to fan engagement. Join us for an in depth overview and case studies on how Spotify’s partners are taking advantage of this powerful medium.
Steve Savoca,, Head Of Content, Spotify, Tim Westergren, Co-Founder, Chief Strategy Officer, Pandora
5:00 pm – 6:15 pm:
“Presented By Pandora: The Artist Movement” (Grand Ballroom): Artists explain how they transformed from obscurity to fame and discuss their visions for a new music world.
Conductor: Jason Flom, President, Lava Records
Artists: Wyclef Jean, Andrew WK, Tommy Ramone, Chuck D, Garland Jeffreys, Hoodie Allen
Artists: Wyclef Jean, Andrew WK, Tommy Ramone, Chuck D, Garland Jeffreys, Hoodie Allen
5:00 pm – 6:15 pm:
Music Subscription (Marlin): Is This The Future of Music?
Conductor: Ralph Simon, CEO Mobilium Global
Players: Jim Cady, CEO, Slacker Radio, , Axel Dauchez, CEO, Deezer, Doug Hutcheson, CEO & President, Cricket Communications, Jon Irwin, CEO, Rhapsody
Players: Jim Cady, CEO, Slacker Radio, , Axel Dauchez, CEO, Deezer, Doug Hutcheson, CEO & President, Cricket Communications, Jon Irwin, CEO, Rhapsody
6:15 pm – 6:30 pm:
Closing Remarks by Tom Silverman & “NMS Artist On The Verge Announcement of Winner”
Tom Silverman and Dave Lory, Executive Directors, New Music Seminar, Jonathan Clarke, On Air Personality Q104, Clear Channel Media + Entertainment
Wednesday, June 20, 2012
8:00 pm:
The NMS New Music Festival Continues
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